Hamlet Essay

Act 1- Scene 1 The first entrance of the ghost is made impressive because Marcellus and Bernardo only told Horatio about them seeing the ghost in the two nights before during their watch. Horatio did not believe them â€Å"Horatio says ‘tis but our fantasy and will not let belief take hold of him touching this sight twice seen of us;† (1.1.23-25) What makes the siting of the ghost so important is that the two guard believe it to be the ghost of the dead King Hamlet. When the ghost appears and Horatio asks it to speak the ghost suddenly disappears. In its second exit the ghost returns and again they ask it to speak but as it spreads its arms the cockcrows and the ghost disappears yet again not saying anything. A superstition that is connected with the ghost is that the guards believe that it is the ghost of the dead King that is trying to warn them of some impending misfortune for Denmark. Act 1 – Scene 2 The new King Claudius attempts to justify his marriage to the Queen by giving a speech to his courtiers, explaining his recent marriage to Queen, his brother’s widow and the mother of Prince Hamlet. Claudius says that he mourns his brother but has chosen to balance Denmark’s mourning with the delight of his marriage. â€Å"With mirth in funeral, and dirge in marriage, in equal scale weighing delight and dole, taken to wife.† (1.2.12-14) In his soliloquy Hamlet expresses that he wishes he could die. He wishes that God had not made suicide a sin. He is also thinking about how it is possible for his mother to have move on after two short month that his father has been gone. When the line â€Å"Frailty, thy name is woman† (1.3.146) is spoken he is referring of his mother because just two months ago his father and her husband died and now she has just moved on to his fathers brother because she is weak and will not make it on her own or w ithout a husband and he finds that shaming. Act 1- Scene 3 1.Laertes believes that Hamlets relationship with Ophelia is not true, because someone of his ranking can not love someone like Ophelia because he is too far above her to love her honourably. Since Hamlet is not only responsible for his feelings but also the role that he will one day play as King Laertes believe that it will be impossible for Hamlet to ever marry Ophelia. Before he leaves he tell her to make sure she does not fall in love with him. â€Å"Fear it, Ophelia, fear it, my dear sister, and keep you in the rear of your affections, out of the shot and danger of desire† (1.3.33-35) 2.Polonius has the same opinion of Laertes, and forbids Ophelia to associate with Hamlet anymore. He tells her that Hamlet has deceived her in swearing his love, and that she should see through his false vows â€Å"Affection pooh! You speak like a green girl, unsifted in such perilous circumstances. Do you believe his tenders, as you call them?† (1.3.101-03) Act 1- Scene 4 †¢Horatio, Marcellus, and Hamlet are keeping watch outside the class, while Hamlet tells the two men that the King has been spending his night drinking alcohol and how he believe that he is tarnishing the Danish people. †¢The ghost appears and calls out to Hamlet to follow him. †¢Even though Horatio and Marcellus tell him not to go and consider that the ghost could harm him Hamlet decides to follow the ghost anyways †¢Hamlet does not care if his life is in danger and follow the ghost off into the darkness †¢Horatio believes that Hamlet is now in the hands of God but Marcellus thinks that they should follow Hamlet and try to protect him, so the two set off after Hamlet and the ghost Act 1- Scene 5 In this scene King Hamlet reveals to his son that his death was cause by foul play and it was a murder. â€Å"Murder most foul, as in the best it is, but this most foul, strange and unnatural.† (1.5.27-28) The King then tells Hamlet that is was his very own brother that killed him. Now Hamlet, hear. Tis given out that, sleeping in my orchard, a serpent stung me. So the whole ear of Denmark is by a forged process of my death rankly abused. But know, thou noble youth, the serpent that did sting thy father’s life now wears his crown. (1.5.34-39 The ghost of the King tells Hamlet to â€Å"leave her to heaven† (1.5.86) which means he does not want Hamlet to do anything to his mother because the King realizes that she has been tainted by Claudius.

Debt/Equity Ratio

Debt/Equity Ratio What Does Debt/Equity Ratio Mean? A measure of a company's financial leverage calculated by dividing its total liabilities by its stockholders' equity; it indicates what proportion of equity and debt the company is using to finance its assets. http://financial-dictionary. thefreedictionary. com/debt%2Fequity+ratio ‘Debt/Equity Ratio' A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings as a result of the additional interest expense.If a lot of  debt is  used to finance increased  operations (high debt to equity), the company could potentially generate more earnings  than it would have without this  outside financing. If this were to increase earnings by a greater amount than the debt cost (interest), then the shareholders benefit as  more  earnings are being spread among the same amount of shareholders. However, the cost of this debt financing may  ou tweigh the return that  the company  generates on the debt through investment and business activities and become too much for the company to handle. This can lead to bankruptcy, which would leave shareholders with nothing.The debt/equity ratio also depends on the industry  in which the company operates. For example, capital-intensive industries such as auto  manufacturing tend to have a debt/equity ratio above 2, while personal computer companies have a debt/equity of under 0. 5. Read more: http://www. investopedia. com/terms/d/debtequityratio. asp#ixzz2DQ7bp1aa The debt to equity ratio is a financial metric used to assess a company's capital structure, or â€Å"capital stack. † Specifically, the ratio measures the relative proportions of the firm's assets that are funded by debt or equity.The debt to equity ratio (also called the risk ratio or leverage ratio) provides a quick tool to financial analysts and prospective investors for determining the amount of financial leverage a company is using, and thus its exposure to interest rate increases or insolvency. Knowing how to analyze the debt to equity ratio can help you assess a company's financial health before investing. Steps 1. 1 Determine the debt to equity ratio for the company in question. The ratio is calculated simply by dividing the firm's total debt by its total shareholder's equity.These balances can be found on the company's balance sheet. Ads by Google Free Annuity Calculator Up To 40% More Income To Retire On. Try Our Free Online Calculator Now! AgePartnership. co. uk/Annuity-Report * Generally, only interest-bearing, long term debt (such as notes payable and bonds) is included in the ratio's calculation. Short-term liabilities, such as accounts payable, are often left out, as they don't provide much information about the company's use of leverage. * Some large, off-balance sheet liabilities should be included in the ratio's calculation, however.Operating leases and unpaid pensions are 2 common off-balance sheet liabilities that are large enough to warrant inclusion in the debt to equity ratio. 2. 2 Perform a cursory assessment of the firm's capital structure. Once you have determined the debt to equity ratio for a particular company, you can get an idea of their capital stack. A ratio of 1, for example, indicates that the company funds its projects with an even mix of debt and equity. A low ratio (below about 0. 30) is generally considered good, because the company has a low amount of debt, and is therefore exposed to less risk in terms of interest rate increases or credit rating. . 3 Consider the financing needs associated with the specific industry in which the firm operates. Generally, a high debt to equity ratio (2, for example) is worrisome, as it indicates a precarious amount of leverage. However, in some industries this is appropriate. Construction firms, for example, fund their projects almost entirely with debt in the form of construction loans. Thi s leads to a high debt to equity ratio, but the firm is in no real risk of insolvency, as the owners of each construction project are essentially paying to service the debt themselves. . 4 Determine the effect of treasury stock on the debt to equity ratio. When a company issues stock, shares are usually held on the balance sheet at par value (often only $0. 01 per share). When the firm buys back stock, the treasury stock is recorded at the purchase price; this results in a massive subtraction from shareholder's equity, increasing the debt to equity ratio. A troublingly high debt to equity ratio may simply be the result of stock buybacks. 5. 5 Augment your analysis with other financial ratios. The debt to equity ratio should never be used alone.For example, if a company's debt to equity ratio is quite high, you might reasonably worry about their ability to service their debt. To address this concern, you can also analyze the firm's interest coverage ratio, which is the company's oper ating income divided by debt service payments. A high operating income will allow even a debt-burdened firm to meets its obligations. Capital Structure Total Debt to Total Equity 40. 13 Total Debt to Total Capital 28. 64 Total Debt to Total Assets 17. 66 Long-Term Debt to Equity 31. 57 Long-Term Debt to Total Capital 22. 53

Examining Cultural Elements Essay

The following paper will look at the ways a therapist may be able to look upon and treat a family keeping all the cultural and the social boundaries, also known as the ethnocentric barriers aside. When looking at the view of the therapist, it may be important to look at the context of the family theories which have been introduced by sociologists all over the world. This idea was particularly introduced by the GAP or the group for the advancement of psychiatry. The association explained that it may be important for the families to be ascribed roles which are not specified when looking at the family. thus, if in any family which has an increasing amount of conflict, it may be helpful if it is somehow possible for the therapist to ensure that there are not any such roles put forward and emphasized. Note that in such a case particularly in a country with the traditional societal rules, it may be unlikely that such informality and the absence of clear cut roles would be possible. In such a case the therapist must allow for a setting and an environment such that the rigidity formed by the society is minimized so as to ensure an effective functioning of the family. This way neither the societal norms will be completely challenged, nor would there be any difficulty associated with the societal stereotypes. Another aspect which needs to be taken into consideration is that of the process of mystification. This process of mystification has been described as a process by which there are attempts made by one party to keep the other party in an awe state by maximizing the distance that they have between each other. When applying to the family life it implies denying the child’s experience by relabelling it. in other words if there is going to a conflict in the family, it may be very likely for the parents to blame the children rather than excepting their own mistakes because they lie in a superior position in contrast to the child. When talking about it with relation to the therapist, making sure that this element of mystification does not occur in a strict family environment where there may be a great deal of respect for the elders may be problematic. However, the therapist, by looking upon at all the aspects of the problem should make sure that such biases are not essentially a part of the experience he encounters when treating the family. perhaps, the therapist can take the family to a different setting, perhaps away from the present place where they are in order to ensure that such a problem does not occur that much. Apart from this, the therapist may also be able to effectively provide for therapy by looking at how the family has and follows the system of double blinds. By this we imply a system in which there are two contractory points. It may thus be very likely for an individual to take up one and not both the points. For instance how boys are told to be tough and at the same time not be harsh with their mothers. These situations imply that an individual can follow only one and thus a family conflict may very likely occur. In such a case, the therapist should easily identify the double bind situation and then allow for a dialogue or a discussion to take place between the related parties. After looking and keeping all the things into consideration there can be a presentation of the values and norms of the societies and then there can be an agreement reached upon. No only this, but an important thing that should be done by the therapists is to carefully observe the way these discussions take place. This would be more and way better than a mere speculation because the therapists may make an increasing amount of assumptions which may otherwise not be made in case of a proper observation. not only this, but it may also be important to note that by observing, it may be possible that other possible forms pf conflicts that occur within the family and may not completely be realized or perhaps are otherwise hidden are highly likely to come up. It should be noted that the observations by the therapist must also be made first and fore mostly, perhaps even before one to one counseling of the families occur. This may be so that there is an absolute certainty that there are no previous biases left for evaluation. Therefore, one may say that there may be numerous ways through which the cultural and societal biases can be avoided by a therapist. First and for mostly can be a clear evaluation of the conflict that occurs in the family with a particular look at the element of mystification as well as double binds. Not only this, but also observing the family to look and obtain additional data may also be very helpful. Reference: How the students’ culture effect their behavior www. literacynet. org/lp/hperspectives/culteffect. html Lyman Stone, How much does culture and lifestyle affect behavior? http://www. helium. com/items/493732-how-much-does-culture-and-lifestyle-affect-behavior What makes lives, what influences Behavior?

Business Plan for EuroFlorida Case Study Example | Topics and Well Written Essays - 3500 words

Business Plan for EuroFlorida - Case Study Example More and more frequently, the "grey gold" of north Europe (Scandinavia, Germany and the UK) are liquefying their assets and moving to south Europe. Their destinations are often Spain and south France. Indeed in Spain a large building industry has started up building "pensioner complexes" to cater for the market, similarly in south France, house prices are rising significantly. Smaller markets in the English-speaking Med (Gibraltar and Malta) have seen very dramatic rises in real estate value. However Apulia (the "heel" of Italy) is a relatively undiscovered region; prices are very reasonable and indeed, for a decade, Apulia was the poorest region of the (old) EU. The infrastructure, however, is excellent, with an airport at Bari, a motorway all the way to Vienna and the European net, excellent train connections within Italy and by ferry to Greece. Climatically Apulia is the second most "blessed" region of the EU, after Portugal's Algarve. Temperatures are, however, not extreme and th e landscape is lush, fertile and green. It is an area of small industry, as well as being extremely rich in culture & history. This plan sets out EuroFlorida objectives and targets for 2009 /10... The Mission and vision: EuroFlorida's contractual obligation is to be able to render Europe's finest service for promising the possession of property in addition to other assisting property business. EuroFlorida's revelation is carrying out property dealings which are unproblematic for all. In order to be able to accomplish this visualization, EuroFlorida will need to present an array of alternative selections to their clientele , this is the element that will make them capable enough to conduct a complete transaction in a way that would be most appropriate to their personal otherwise trade requirements, however be able to equalize this alongside the responsibility towards the government within the Apulia state as a major stakeholder to present a cost efficient resolution. The long term premeditated objectives: EuroFlorida's approach is looking forward towards developing as well as improving the already existing land and property. Together with initiating work over the new found property for providing services, and satisfying the needs of our clientele, along with the by and large desire of carrying out property dealings that would satisfy most of our customers. This matter to be precise will encompass carrying out sales and purchase deals, refurbishing deals, and other property deals that are included in our services. These services in total have been specified time and again within the coming pages of this paper. The management at EuroFlorida has been able to recognize the following major segments. At the same time as the customer dealing system is most likely going to be World Wide Web, the most important dare is within the supply chain.

Food and beverage manager Research Paper Example | Topics and Well Written Essays - 750 words

Food and beverage manager - Research Paper Example Professionalism and efficiency are some of the attributes of a good food and beverage manager. This paper will analyze the food and beverage manager in the context of the required education and skills, his duties and responsibilities, his remuneration, and other job opportunities available for him. Food and beverage managers require great customer skills and management skills in their course of work. Hence, for one to become an efficient food and beverage manager, the following minimum qualifications are necessary. One must have completed secondary school level with a least  NCEA Level 2. A good foundation in mathematics, accounting, and languages is useful. They should also possess a diploma or degree in business and restaurant management or tourism. They should also be above 18 years of age. Experience in progressive management, fine dining and special event catering, budgeting, and operational financial management accountability are prerequisites. Any experience in cooking, business administration, and working in work in kitchens, bars, and restaurants is a benefit. In fact, two years experience is required before a person qualifies as a food and beverage manager. Since this job involves public and individual relations with customers, it requires good communication skills , conflict resolution, excellent customer service orientation, and good organisation skills. Additionally, since it involves supervision and communism, experience in a union environment and good leadership skills are significant. Similarly, one needs to be flexible in his decisions and easily adapt to eminent changes since this is a dynamic industry. Because the job entails controls and budgeting, skills in inventory management are basic. They should also posses the ability to multi-task and work under pressure since customer levels keep changing (Bureau of Labor Statistics

MRP 4 Assignment Example | Topics and Well Written Essays - 1000 words

MRP 4 - Assignment Example According to Andree, R. G. (1974), In the US, elementary schools start from kindergarten up to second grade (k-2). Learning at this state is crucial since it’s the foundation of the education for the children. Therefore, if the teaching staff is motivated they will deliver quality concepts and also influence the performance of the learners. However, if demoralized learns won’t learn well; hence, the general performance is affected. Teaching at elementary school is currently challenging and demanding where technology is used in teaching therefore motivation of teachers is necessary to even go for computer classes. Underperformance is also a big challenge due insufficient efforts by the teaching staff especially in public schools. The research will try to address the cause of teachers de-motivation and determine whether motivation approaches will improve their teaching hence the overall performance of the learners. This approach entails the ways that can be suitable to increase the motivation of the teachers. Factors that usually reinforce motivation are applied so as to create interest for the staff hence job satisfaction. The approach used depends on the source of motivation. It can either be intrinsic or extrinsic. Intrinsic entails physical, mental and spiritual recognition and praise, responsibility for ones work and being comfortable at work. In this context, extrinsic motivation as an approach may include; training of staff and advancement in their career. Inclusion of the teachers in decision making will enable them identify critical areas and find out the best ways of finding solutions. Decision making enables them own the career hence will increase their drive force (Thomas, K., 2002). Provision of good working environment and also permitting them to go for further studies in their teaching area will improve their motivation. Dan Airley said that people think about motivation and payment as the same thing when they

Jeffrey Garten speech Essay Example | Topics and Well Written Essays - 500 words

Jeffrey Garten speech - Essay Example Unemployment in the US was last reported at 9.60% as of September 2010, a record high, as compared to 5.40% unemployment rate since 1948 to 2010, with exception of 1953 that has a low 2.53% (Trading Economics, 2010). Perhaps, the reduction of employment is the meaning of cultural change to Professor Garten because lifestyle and spending behavior of people greatly changes with unemployment problem. A host of problems appeared because of the recent financial crisis such that the US took trade liberalization and deregulation to bail its sinking economy. Professor Garten acknowledged the presence of the emerging countries that share in the wealth distribution of the world economy. In his speech, he identified China, India and Brazil as the countries that are now restructuring their economies in the market line of technology transfers, trade opportunities and foreign direct investments. These countries have their own model of capitalism because of their own powerhouse, large base of resources, big population and large markets. As these countries offered trade liberalization, business opportunities are now open for employers to enter into trade relations in this country. Because of this, investors have other options for trade opportunities other than U.S. For example, India has been the preferred outsource call centers in many parts of the globe (Call Centers in India, n.d.) In this respect, companies and individuals must be ready to adapt to this changing economy. In order to take advantage of the emerging economy, companies must also think globally and be equipped with proper strategies needed. By doing so, its own employees will also absorb the economic changes that is brought about by technology transfers. Following the trend of Professor Gartner’s speech, he is correct in saying that there will come a time that these emerging countries will have their own rule to play because of the importance of their role in the economy, and

Community Engagement Assignment Earth care Packaging Essay

Community Engagement Assignment Earth care Packaging - Essay Example If unchecked, the pollution might ultimately lead to a corruption of the water-supply and sewer systems around the town. The lake cleaning activity was a joint activity of the Michigan county council and the UNEP. The two organizers not only organized the event but also provided the materials to be used during the cleaning. In line with the course emphasis on ethics and social responsibility as relating to environmental issues, the cleaning was a wakeup call to the obvious harm that industrialization had on the environment. The theme of the exercise was one that called on safe industrialization practices, targeted mainly on the big multi-million dollars so engrossed with their business prospects that they pay little heed to the cry to spare the environmental. The address on the ethical decisions and procedures in the disposal of their waste materials should take more into account the impact it has on the general society. As such, the role of social of ensuring the environment is clean or healthy should not be delegated only to the town council or other green world movements but should be adopted as an obligation of every individual. This is the meaning of social responsibility. When applied to the industry, the right term will be corporate social responsibility. The amount of personal satisfaction that I derived from engaging in this activity was really fulfilling. I was able, to not only engage my time in a worthy cause but was also able to gain a wealth of knowledge about how simple acts such as littering the pathways might ultimately lead to such bigger environmental problems as global warming, more often than not resulting in untold misery not only to plants and animals, but also to the human beings. By participating in this activity, I learnt of the immense role and power of an individual in ensuring the preservation of the environment. I learnt that social responsibility starts with an

Knowledge management plan Essay Example | Topics and Well Written Essays - 4000 words

Knowledge management plan - Essay Example Julphar’s has recognized that the importance of knowledge is in how it is used and maximized in decision support and to provide an edge in customer care (Shannak, 2010). Julphar has already made a big step in recognizing the importance of automation, information and its relation to knowledge as it influence organizational culture (Petrides, 2004). These learning have made Julphar a leader in the industry and continuing along these lines it will remain so in the decades to come. In order to achieve this it is important to provide Julphar a systematic approach on how to build its knowledge base from its current one. This paper will recommend approaches and implementation strategy to make Knowledge, Information and Technology available to the company to augment its natural pool of human talents. A well defined technology assisted implementation not only consider warehousing information and knowledge or providing technology assisted productivity tools it also consider the organization’s culture and the need for a structured implementation strategy (Schlogl, 2005). Julphar use its knowledge base by capitalizing on the lesson learned by other people within the organization so as not to repeat the same mistake. Instead of re-inventing the wheel the focus becomes improving the vehicle. The knowledge management system therefore guides in executing and developing innovative strategies for all. Julphar’s Knowledge base also enables its customer service department to provide goods and services on time to meet its customer’s needs. In terms of supplier relation, Julphar is able to provide additional information and experiences regarding its manufacturing processes. This enables Julphar with the help of its service providers and suppliers avoid manufacturing defects and improve its product’s quality. Feedback mechanism as an essential entry to the knowledge base is a good source of input in developing products while enhancing

Business valuation Essay Example for Free

Business valuation Essay †¢One of your friends uses the terms ethics and morality interchangeably. You do not think this is correct. How would you explain the difference between ethics and morality? Provide an example of morality and one of ethics in your explanation. Ethics are more about a set of rules for a specific class of people, or a situation. They are more of a set of rules. While morals are more about an individuals’ set of rules for them, what they hold to be right or wrong that they follow to make decisions or take actions. A good example would be a lawyer who is defending a person who has committed a robbery. The lawyer’s morals tells him that the person is guilty, but his ethics tells him that he must defend the person. †¢Select two major ethical theories covered in your readings for Week One. What are the major differences between these two theories? Which one of these theories best aligns with your personal beliefs? Explain. I choose utilitarian theory and deontological theory. Utilitarian theory is to maximize utility as well as maximize happiness while deontological theory refers to following rules or regulations. Utilitarian can be a scenario where it benefits the individual or group say be given a weekend off even though there is still much work to be done, while within the same scenario the employees could almost be forced to work the weekends, even though they are tired and would like to spend time with their families. I prefer utilitarian as maximizing my happiness is important to me. I have worked with companies predominantly the Navy, whose type of theory is deontological. Duty within the Navy is huge, rules create the structure. Knowing that the happiness of myself and my family are a huge part of my determination when making the decision to take a job. †¢What are examples of virtues, values, and moral concepts? How do each of these relate to one another? In what ways are they separate and in what ways are they connected? Virtues are a person’s thoughts and/or actions that are guided by are morals, are morals are what we hold to be true ranging from honesty to being faithful, while are values are simply what he hold to be valuable. They all go together like cogs, working together to reach the same goal, but if one is not there then the whole thing will not work. They are separate because they’re all slightly different, say like parts of a car engine, and yet they are all required in order for the engine to work. If one is not present the engine will not work. †¢In Ch. 6 of Basic Ethics, the author discusses the relationship of religion as it relates to morality and ethics. Using your own personal experiences as a resource, what, if any, relationship exists between religion, morality, and ethics? Explain your answer. †¢Select a public figure from politics or business. Select an ethical theory that seems to best fit this person. Why does this theory seem best? Which theory seems to least suit this person? Why? Hilary Clinton, she would highly appear to follow a deontilogical ethical theory. It seems to suit her and her political career nicely, it just does not seem to be in the best interest of the citizens. Following utilitarianism she would be putting the happiness of the voters and citizens either above her own or at the very least equally. †¢If a person is described as virtuous, is this the same as saying that person is moral or ethical? Why or why not? How would you explain the relationship between these three concepts? Provide examples. If one has to be called ethical or moral I would not say that it means that they are virtuous, but I would say that if someone has to be called virtuous that they would be both ethical and moral. Being virtuous means having or showing high moral standards, so to be virtuous means one would have to have high ethics and high morals. The three work together, morals is doing what is right, ethics is moral principles that govern a persons or groups behavior, and being virtuous is a combination of these two as well as going above and always being moral.

What is Personal development plan(PDP)?

What is Personal development plan(PDP)? Introduction Personal development plan is another name of plan of actions. Which we can use to achieve our future goals. We can make the model of our own choice which we can implement in our life according to our future plans. We make plans everyday but do not always write them down, PDP allows you to set your own targets and find best way to achieve them. Definition Personal development plan refers to The creation of an action plan based on a reflection of your personal, career, and academic objectives. (Personal developing planning, Wikipedia) Basic steps To make the PDP work, it depends on, how much benefits we can derive from PDP plan before making the PDP we should keep following points in our minds†¦ †¢ What I am good at †¢ What I need to work on †¢ What could help me along †¢ What might stop me What I need to do? What I need to do it is very difficult question in our daily life. We never think about how we establish our life how can be a successful person. That is why we spend whole life as a normal person nobody knows us and we bury in grave. Who is successful? Does rich or luck is important in success? Luck is not important in a successful life. But money plays an important role if person knows how to utilise it. But if person does not have both ingredients he should have passion, energy and enthusiasm to achieve oriented goals. How could compete and manage things in life. One and only key to be successful â€Å"Set a goal, Take risk then dive into the situation there is more chances to achieve it† My plan â€Å"Invest without boundaries within world markets† Now days it is simple to get good profits with low investments. Trade in international markets and start with low investments. But first of all should have knowledge of markets. How markets could behave? What are factors which can be good or bad in markets? What is the best time to invest and what time is for sale? Good time to invest? It is recession time and share prices falling sharply. It could be the good time for investment. The world economy is a volatile place right now. Stocks markets going downward frequently and it is down almost 40% on the year. Right now stocks low across the board. It could be a buying opportunity for those who have a longer investment plans. Because long time for shares to gain value. (cashmoneylife.com) Invest with the plan Never invest blindly. Always make the plans what you want to achieve for short term or long term. Otherwise it can be disaster. Make plans. Like †¢ How market is behaving in the start †¢ A specific company. What are Directors activities? †¢ What is the target? where need to enter or leave the market †¢ How is company behaving throughout the year? profit or loss †¢ Should have maximum information about the company †¢ Is it time for buy or sale †¢ Never be greedy always follow the numbers Products: Investment options Stocks and shares Shares are the most common and well known form of investment in the world. In simple terms, buying stocks or equity gives part ownership or a ‘share in a business. The more shares buy, the greater stake of the business own, and the more influence can have in how its run. In return for investing in the business, receive dividends and share in the growth of the company. And receive loss if share value will shrink. There are two main types of shares: ordinary and preference. Ordinary shares usually entitle you to vote at shareholder meetings and receive dividends, which are a proportion of the companys post-tax profits. Preference shares have priority for repayment over ordinary shares when it comes to dividends and entitlement. Remember one more thing shares value can fall as well as rise and should prepared to lose the investments. Financial spread trading (FST) Financial Spread Trading (FST), also known as Spread Betting, is a high-risk, high reward activity. It offers a tax efficient way of trading a wide variety of products across the global financial markets. Its a versatile tool that can help you to profit from both up and downward movements in prices. FST account you can bet on a variety of instruments including major indices, currencies, commodities and individual equities quoted on leading exchanges. FST can be traded online or on the phone. †¢ No direct commission or stamp duty †¢ Ability to bet on markets going short as well as up †¢ Leverage deposit only a fraction of the contract value Contract for difference (CFD) CFD is a leverage product and provide a way to trade on the price movements of a wide range of assets including equities, indices, currencies and commodities without the need to buy and hold the underlying asset directly. Although they are traded in a similar way to ordinary shares, CFD can be used to speculate on upward or downward price movements, making them a flexible alternative to traditional trading. With CFD trading dont need to pay the full price of the asset, allowing maximize stake for only a fraction of the capital outlay would need to buy or sell the asset directly. (Stockbrokers.barclays.co.uk/products) â€Å"Be fearful when others are greedy, and be greedy when others are fearful† (nytimes.com, by Warren E.) Reference: Nytimes.com stockbrokers.barclays.co.uk Wikipedia.org/wiki/motivation cashmoneylife.com

Greece: Birthplace of Western Civilization

Greece: Birthplace of Western Civilization Greece was known as the Birthplace of Western Civilization (Aquino Badilles, 2006, p.80) because its culture became the epitome for the succeeding western civilizations. The tale of the ancient Greek civilization is a painful history of foreign supremacy. But their civilization was built on solid foundation and led by efficient leaders that created values and customs that are still being practiced and observed by modern societies. It is for this reason that the Greek civilization flourished, remembered, celebrated and accepted by the whole world. One factor that can be considered as an integral part of the development of Greek civilization is its geography. The geography of Greece had an overwhelming impact on its political, cultural, economic and social growth. The geographical features of ancient Greece contributed to its advantage and disadvantage. Ancient Greece can be found at the tip of Balcan peninsula in Southwestern Europe. It is surrounded by three seas: in the south is the Mediterranean Sea; Ionian Sea in the west; and the Aegean Sea in the east. The Corint Gulf connects the separate region of the Peloponnesus, which is the southern tip of Greece, and Africa (Willis, 1985). The Greek mainland is a peninsula which extends into the Mediterranean Sea. The core of ancient Greece is consisted of mountainous and rugged lands. The Pindus Mountain, which is 8700 feet high, runs down the Middle of the Balkan Peninsula and is considered as the dominant range (Burns, 1958). Greece is a strategic location for empire building because it served as the crossroads between Africa, Asia and Europe. Three geographical features that affected Greece the most included the climate, the mountains and the seas. Ancient Greeces climate is temperate, making it comfortable to the people to be outside of their homes almost every year. This allowed them to engage in outdoor life within their city-states. They were able to interact with each other which enabled them to organize outdoor activities such as athletic competitions, public gatherings, entertainment and art shows, and meetings, which facilitate to the development of a rich and distinct Greek culture. The second geographical feature is the mountains. Greece is a mountainous society. Almost 70 to 80 percent of Greece is covered and dominated with mountains (Aquino Badilles, 2006). The advantage of the mountains is that they contributed to the preservation of the purity of Greek culture. Because of the mountains, inhabitants of ancient Greek civilization were secluded to their area resulting to rare interactions with other cultures. One bad effect of this geographical feature is that it served as a natural barrier which acted like walls separating different communities. It hindered communication among communities and slowed down the introduction of new ideas and technology. It also obstructed the development of a unified system of government. The Greeks ingenious solution to this problem is to developed the polis or the city-state. The creation of the city-states indicates the start of Greeks classical age because the emergence of the polis started the numerous great achievements o f the civilization (Willis, 1985). It also proved that democratic government works better in smaller states (Willis, 1985). Every polis has its own government and laws and it helped promote peoples participation in political affairs. It also provided protection and security to the inhabitants. Because states are smaller, the demands and needs of the people were easily reflected in the laws and policies that the government established. Another disadvantage of this geographical feature is that only few lands were dedicated to farming. Few small valleys and plains of ancient Greece provided farm land for the people. Adding to the disadvantage is the the rocky lands and poor soil which are not suitable for the domestication of plants. Although they experienced such disadvantages in farming, they still tried to cultivate olives and grapes. They also domesticated sheeps and cattles as an alternative to farming. The development of the polis also helped in their dilemma because it allowed t hem to supply enough food for the smaller population. The last and probably the most important geographical feature is the sea. Having been surrounded by three major bodies of water served as an advantage because it allowed early Greeks to travel and trade. The nearness of Greece to major trade routes allowed the prosperity in maritime commerce (Aquino Badilles, 2006). The sea also made the people became fishers, sailors and merchants. They excelled in ship buildings and voyaging because of their knowledge about seas around them. In the Greco-Persian wars, the Greeks used the seas to their advantage. They build smaller more efficient ships to pass through narrow routes and they exhibited their skills as naval armies. Also, the seas allowed the Greeks to depend heavily on trade. The Greeks get what they could not grow through trading. The exchanged olive oil, wine, wool and pottery with grains and other natural resources, which had a limited supply during that time . Because of their proximity to the seas, fish became the Greeks staple food. Moreover, trade encouraged cultural diffusion. It enabled the exchange of ideas with other culture and the spread of Hellenistic culture. It also encouraged them to have further knowledge about different existing civilizations at that time. To sum it all up, the mountains of Greece limited the civilizations agricultural progress and political unity. But, instead of being a disadvantage, the limitations provided ancient Greece with a stronger and well-developed communities. Adding to that are the seas that connect Greece with each other and the whole world. The seas provided Greeks with wider perspectives about other cultures and encouraged them to find ways on how to properly utilize their limited resources. It just affirms that geography, in one way or another, shaped and affected the ancient Greek civilization. References Aquino, G. Badilles, D. (2006). Social studies in perspective III. Makati City, Philippines: Diwa Scholastic Press Inc. Burns, E. M. (1958). Western civilization. New York: W. W. Norton and Co. Inc. McNeil, W. H. (1999). A world history: 4th edition. New York: Oxford University Press. Willis, F. R. (1985). Western civilization. USA: D. C. Health and Company.

Shakespeares Macbeth - Macbeth as Oxymoron :: GCSE English Literature Coursework

MacBeth: Oxymoron Act 1 Scene 1 Page 274 Line 12-13: "Fair is foul, and foul is fair: / Hover through the fog and filthy air." This quote is interesting to me because it is an oxymoron. Its impossible how fair can be foul when fair is equal or mild and foul is gross and rotten. Its significance is that the witches delight in the confusion of good and bad, beauty and ugliness. Act 1 Scene 2 Page 279 Line 40: "So foul and fair a day I have not seen" This quote simply means that it's one of those days when fog is followed by sunshine, then a thunderstorm, some hail, and more sunshine. In other words nature is acting somewhat strange. Act 1 Scene 3 Page 282 Line 174-175: "My dull brain was wrought / With things forgotten" Macbeth makes the lying excuse that he was thinking about something so unimportant that he has already forgotten what it was. However, those things are far from forgotten. Act 1 Scene 4 Page 284 Line 13-47: "There's no art / To find the mind's construction in the face" I chose this quote because I thought it was pretty interesting how Duncan tells us not that you can't tell a book by its cover. From him saying this I compare it to Macbeth. Macbeth may look all innocent on the outside, but in the inside who knows what he has going on in his mind. Act 1 Scene 5 Page 286 Line 18-20: "Thou wouldst be great; / Art not without ambition, but without / The illness should attend it" Lady Macbeth is like the witches, she also believes that foul is fair. Ambition "should" be accompanied by "illness." Yet she does not believe that Macbeth is really good. Act 2 Scene 1 Page 295 Line 5-6:"There's husbandry in heaven; / Their candles are all out"   Banquo means that heaven has gone to bed, and has put out its "candles" (the stars) for the night. Its significance is that the night stars will never be as bright again because nature will now be in a state of turmoil and confusion. Act 2 Scene 1 Page 296 Line 41-42: "Is this a dagger which I see before me, / The handle toward my hand?   At this point in time Macbeth thinks he sees a dagger floating in the air and its pointing to Duncan's room. In other words Macbeth is hallucinating. Act 2 Scene 1 Page 297 Line 69-70: "Whiles I threat, he lives: / Words to the Shakespeare's Macbeth - Macbeth as Oxymoron :: GCSE English Literature Coursework MacBeth: Oxymoron Act 1 Scene 1 Page 274 Line 12-13: "Fair is foul, and foul is fair: / Hover through the fog and filthy air." This quote is interesting to me because it is an oxymoron. Its impossible how fair can be foul when fair is equal or mild and foul is gross and rotten. Its significance is that the witches delight in the confusion of good and bad, beauty and ugliness. Act 1 Scene 2 Page 279 Line 40: "So foul and fair a day I have not seen" This quote simply means that it's one of those days when fog is followed by sunshine, then a thunderstorm, some hail, and more sunshine. In other words nature is acting somewhat strange. Act 1 Scene 3 Page 282 Line 174-175: "My dull brain was wrought / With things forgotten" Macbeth makes the lying excuse that he was thinking about something so unimportant that he has already forgotten what it was. However, those things are far from forgotten. Act 1 Scene 4 Page 284 Line 13-47: "There's no art / To find the mind's construction in the face" I chose this quote because I thought it was pretty interesting how Duncan tells us not that you can't tell a book by its cover. From him saying this I compare it to Macbeth. Macbeth may look all innocent on the outside, but in the inside who knows what he has going on in his mind. Act 1 Scene 5 Page 286 Line 18-20: "Thou wouldst be great; / Art not without ambition, but without / The illness should attend it" Lady Macbeth is like the witches, she also believes that foul is fair. Ambition "should" be accompanied by "illness." Yet she does not believe that Macbeth is really good. Act 2 Scene 1 Page 295 Line 5-6:"There's husbandry in heaven; / Their candles are all out"   Banquo means that heaven has gone to bed, and has put out its "candles" (the stars) for the night. Its significance is that the night stars will never be as bright again because nature will now be in a state of turmoil and confusion. Act 2 Scene 1 Page 296 Line 41-42: "Is this a dagger which I see before me, / The handle toward my hand?   At this point in time Macbeth thinks he sees a dagger floating in the air and its pointing to Duncan's room. In other words Macbeth is hallucinating. Act 2 Scene 1 Page 297 Line 69-70: "Whiles I threat, he lives: / Words to the

Comparing Religious Archetypes in Moby Dick, Billy Budd, and Bartleby t

Religious Archetypes in Moby Dick, Billy Budd, and Bartleby the Scrivener        Ã‚   Herman Melville's use of Biblical overtones gives extra dimensions to his works.   Themes in his stories parallel those in the Bible to teach about good and evil.   Melville emphasizes his characters' qualities by drawing allusions, and in doing so makes them appear larger than life.   In the same way that the Bible teaches lessons about life, Herman Melville's stories teach lessons about the light and dark sides of human nature.   He places his readers in situations that force them to identify with right or wrong choices.   In Moby Dick, Billy Budd, and "Bartleby the Scrivener," Melville encourages his readers to learn from his explanations of human nature and strive for a better society.      Ã‚  Ã‚   Melville's Moby Dick is the saga of a whaling voyage gone awry when the Pequod's Captain Ahab leads his crew, not to hunt for profit, but to hunt the White Whale who took one of his legs.   Captain Ahab's idolatrous relationship with the White Whale, Moby Dick, parallels King Ahab's idol worship.   Captain Ahab represents all idolaters.   His obsession approaches Biblical proportions.   In First Kings in the Old Testament, King Ahab, who is "weak-willed" (Hertz 699), is controlled and influenced by his wife Jezebel.   He neglects his responsibility as King of the Israelites, and leads his people astray to the worship of Baal.   In doing so, he breaks the Second Commandment: "thou shalt have no other gods" (Hertz 295).   Similarly, Captain Ahab leads his crew away from their job as whalers.   As Mr. Starbuck says, "I came here to hunt whales, not my commander's vengeance"(Moby 162).   Led by feelings of revenge and anger, Ahab uses the crew to search for his G... ...   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   152. Rpt. in Contemporary Literary Criticism, Vol. 17.   Detroit, 153. Michigan.: Gale Research Company, 1985. Gardner, John.   "'Bartleby': Art and Social Commitment," in Philological   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Quarterly, Vol.   XLIII, No. 1, January 1964, pp.   87-88.  Ã‚   Rpt. in   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Contemporary Literary Criticism, Vol. 17.   Detroit, Michigan.: Gale Research Company, 1985. Hertz, J.H., ed.   Pentateuch and Haftorahs.   London: The Soncino Press, 1960. Melville, Herman.   "Bartleby the Scrivener."   Rpt. in Billy Budd and Other Tales.   New York: The New American Library, 1961. _____. Billy Budd.   Rpt. in Billy Budd and Other Tales.   New York: The New American Library, 1961. _____. Moby Dick. New York: Random House, Inc., 1950. The New English Bible.   "Matthew 25: 40-41."   Oxford: Oxford University Press and Cambridge University Press, 1970.

Oscar Flores: A.P US History Essay

The relationship between Indians and English was very controversial. They both had plans to assert their interests but led the English to be victorious. Initially, there was a good relationship between English and Indians but it would be changed drastically. The English brought different thing with them to the new world. They brought with them diseases like plague and smallpox which Indians were not immune to. The English also brought weapons Indians wouldn’t have ever thought about of. They came very well prepared with guns and mechanical weapons while Indians had poor resources, able to only flight with arrows and bows. Being peaceful the Indians wanted no violence to erupt with the English. When the English came to the new world they wanted to dominate as much as they could. The English were trying to take over land from the Indians. They wanted to have more land so they could have more plantations for their tobacco. As time flew by, the English fully established their pres ence in the new world. It was clear that they were here to stay and their impact was still to come. Over time they were creating a new society, and they were pushing away the Indians form their lands. Although Indians may have wanted to do something there wasn’t so much they could actually do. They were being outnumbered they were dying because of diseases and the lack of resources, it would be impossible to stop the English. By the 1600’s, as Indians had moved deeper into the west, laws were being created in the new English society that helped to get better. The Virginia house of burgesses, in 1619, enacted ways to stabilize the foundation of the new world by trying to convert the Indians into Christianity. The English hoped to accomplish this by acquiring native children and hoping to educate them in Christianity. They did this more with young boys to try and brainwashing them in the religion and educate them. This may have worked to gain the English ore support from Indians. Furthermore, as much as Indians were trying to be peaceful many English would turn their back on them. Document b an Englishmen recalls a day in 1622 were Indians were trying to trade with the m in a peaceful way. This shows a technique Indians were trying use to have peace with the English. Thing always turn out bad for the Indians there was brutal wars between the Indians and English. Like the Pequot war of, 1637 which was alliances within in the colonies against alliances within Indian tribes but of course Indians lost because of the English’s military tactics. There were many other wars between these two like the Powhatan war which was three battles but the war ended in peace. As years went by, with all the Indians dying, the English were becoming a bit fond of the Indians. In 1677 a governor that wanted to protect the Indians was the center of riots and infuriated citizens (doc. E). Then the governor sought to trade with the Indians secretly which treated him much better than his own people. In conclusion, although Indians were peaceful people that did not deserve to get what they got from the English, they were taking advantage of and sabotaged. In the 1600’s continuing into the 1700’s, the English- Indian relation may have enhanced slightly, b ut majorities of the time English were cruel to the Indians. The Indians when trying to make peace they were murdered , their home would get destroyed , they would die of diseases, and they were outnumbered in power because of English’s better technology and techniques that took over Indian land. More so, the English were victorious because of technology, they were more organized, and the need they have to take over land. Also they were facing a group of people that didn’t want violence.

Book review of a business book Essay

That is he tries to bring forth the beleaguered and tricky person. Moreover he is not in favour of the lady towards the time of her distracted conditions. Martha’s life, as opened up by Byron, is an embodiment of perfection and that was embedded in the routine work of the company, Martha Inc. In short, the author personifies Martha as a shrewd business shot in the beginning, yet as a shattered woman, towards the end of the article. Thus there inculcates a mixture of positive as well as negative approaches to Marha Inc. The author portrays Martha as a conjurer in the sense that she can be seen doing so many things enthusiastically as well as pleasurably. According to him, this lady was rarely interested in anything, but her company activities. Martha Stewart’s enduring triumph is due to her flair and aptitude and also due to the confidence in herself. The endeavor of this dedicated worker through out her life was to make people understand the devices for formulating a good way of living. Even when she was on the summit of her glory, she was not ready for respite. She tried to instill in the minds of people about the prospects of business. She has created cryptic guidelines of converting the hardships into sequins thereby erecting a magnificent domain. Martha’s company is presented as a unique one in the sense that it is easily accessible to the lay men as well. Moreover, she considered herself as a transmitter of ideas, besides being a formulator. This may be the reason for the team spirit of the members of her projects who slither along with her in all her activities. Although Byron has great appreciation for Martha, he has foresightedly mentioned in his book that this great business woman was the victim of utmost bad circumstances that too at a time when she was at her best. However she is regarded as a gorgeous know-how industrialist, even among the people who jeer at her. In contriving business techniques, Martha was a tornado who was flotsam and jetsam in speaking, yet rough in going to any extent to reach destiny. Martha’s example shows that she had given more flexibility and freedom to her group to implement plans of each of them. Stewart keeps apart her time mainly for gathering her crew for discussing plans for the further improving of the business. The group is provided with opportunities for initiating their ideas, if any. At the same time, Martha is prepared to dive into matters if they need the touch of an authoritarian hand. The success of Stewart’s venture may be due to the fact that she had given ample freedom to team members to be the part and parcel of what they were working with. But later this openness itself acted as a decisive feature in the collapse of the Martha Inc. She had a craving for commanding everything, that too in an amicable manner. Martha had to confront with many problems in the later period of her business life. But unlikely, in the midst of the boisterous escalation of topical years, she declined to keep an eye on each and every element. Even at the crucial time when her business was under threat of collapse, she was in a mood to instill inspiration in her customers and thereby obtained their confidence. The thespian rise of Martha Inc. at the early stages can be attributed to the single personality of Martha Stewart. Martha Inc. had many foes in the business field. But before the magnanimous personality of its contriver, they were all dwarfs. The lady had her centre of activities not only in the business field but in other activities like literary, television and also in domestic activities. For this she had given the members of her organization ample latitude to trance up and implement their own thoughts. She had the optimism when she advocated that she had permeated Martha Inc. with a fabulous quantity of her resilience and arty beliefs (Brady, 2000). Later Martha undergoes trial for securities scam and also faces impediment for righteousness. The after effect of this was adverse for business associates who campaign various projects of Martha Inc. The value of the shares of company had fallen, those who had business dealings with Martha Inc. set ways apart and there was also considerable decrease in the income from her publications. The demand for her television shows became sluggish. The company, Martha Inc. ’s deterioration may be regarded as an exceptional instance in which the roomy perilous aspects stood as an obstacle on the path of the company’s future development. Because she was convicted, the shareholders of her company met with a loss and the whole thing affected the reputation of the firm. In the inevitable circumstance when the company showed inefficiency, Martha could remain as a scrupulous conniver. Studies show that, in spite of the brave foot steps she had taken to flourish her business domain, she was an interloper to the business world. Stewart doomed to be the butt of the system she zealously resorted to. The same social systems that hitherto acknowledged her ways began to look at her as if she were a downtrodden. For the triumph of any company the stability of those who work for it is very much required. Here Martha Stewart’s capabilities, labor, individuality and leadership has worked as the decisive factors in bringing the staff together. The crew realized that there will be the undesirable outcome on the trade, in case there is any unconstructive market or industry acuity or if the full fledged activities of Martha dwindle. The company’s progress can be attributed not to one factor. It had the strong hold up of the brands and their worth. Besides, it owes to the leader for her unstained reputation and civic icon in her. Martha Inc . had kept top precedence on those who work for it and reassured frankness, equal opportunity and accountability and thus entirely exploited their skills. A healthy competition leads to healthy spirit for the improvement of any company. Whenever there appears a tuff competitor in front, one will be in a hurry to grab fresh situations (Gross, 2003). Recruiters must take a special wager in the firm’s success before anticipating treading up the salver. Reference Brady, D. January 17, 2000. Martha Inc. Inside the growing empire of America’s lifestyle queen. Available: http://www. businessweek. com/2000/00_03/b3664001. htm. Accessed on October 1, 2008. Byron, C. 2003. Martha Inc. : The Incredible Story of Martha Stewart Living Omnimedia. London: Frank Cass (UK). Gross, D. June 5, 2003. Martha the Oracle Available: www. slate. com/id/2084026/ -. Accessed on October 1, 2008.

Madness in Love in William Shakespeare Essay

Madness in Love in William Shakespeare’s â€Å"Twelfth Night† There are many definitions for love, but there are also many definitions for madness. Both words, when joined together, create an endless possibility of emotions and actions one can bare to hold for the sake of another. Madness can be described as â€Å"senseless folly†. When a person is in love with another, they tend to define their feelings of passionate affection for this other person. Shakespeare’s concept was to involve some of his characters with this feeling. In Twelfth Night, madness is created by the misconception and misunderstanding due to love. Mainly, it is said that Love is one of the most significant types of madness. It leads to causes like confusion and chaos in mind, mentality, and behavior. In the Twelfth Night, the Duke Orsino falls madly in love with Olivia. Orsino describes his love towards Olivia deeper than he could imagine, â€Å"So full of shapes is fancy, that it alone is high fantastical†. Orsino loses his focus on reality as he says â€Å"For such as I am all true lovers are. Unstaid and skittish in all motions else, save in the constant image of the creature, that is beloved. †(P. 34) The only thing that is real for him at the moment is anything that has to do with his â€Å"beloved creature†, the beautiful Olivia. We also see Olivia’s senseless acts come to play as she finds herself smitten after her first encounter with Cesario: †I do I know not what, and fear to find. Mine eye too great a flatterer of my mind. [†¦]What is decreed must be – and be this so! †(P. 24) Olivia finds herself unable to think properly because she is so distracted and flustered by the attractive looks of Cesario. Another interpretation could be that Olivia’s affection has been taken and used up by Cesario due to the loss of her brother and she refuses to share her love with anyone else. Later on in the play Malvolio’s madness changes from the state of being madly in love and committing crazy acts of devotion to the state of being in madness or chaos because of the misunderstanding of the situation. He thinks it was Olivia who wrote the trick note when it was really Maria, Toby, and Andrew who tried to trick him. They created a letter, pretending to be Olivia, telling Malvolio what will make her happy. The letter did not even state that it was Olivia, but because Malvolio was excited to gain her favor he jumped to the conclusion that it was her. Malvolio’s infatuation for Olivia was so great it clouded his ability to think properly. â€Å"Daylight and champion discovers not more! †, is Malvolio’s first comment as he finished reading. He was so desperate to please Olivia and gain her love, he jumps straight to the conclusion that she wrote the letter for him. The little acts of devotion Maria mentioned in the letter were so absurd Malvolio was willingly ready to fulfill all of them: â€Å"I do not now fool myself, to let imagination jade me, for every reason excites to this, that my lady love me. I will be strange, stout, in yellow stockings, and cross-gartered, even with the swiftness of putting on. †(P. 44) Malvolio enters into a state of madness and confusion because he feels no one else knows what he is talking about. Whether madness was created due to acting foolishly because of an infatuated feeling or acting with intense emotion over someone you really care about, all these situations were because of love. In the words of Friedrich Nietzsche, â€Å"there is always some madness in love. But there is also always some reason in madness†. Shakespeare’s characters Orsino, Olivia, and Malvolio, all had a cause for their madness, and it was because of their love for somebody else. Sometimes it is a feeling that comes over you that you think is love but it doesn’t have to mean that it is simultaneously true.

Are Zoos Cruel or Educational Essay

Zoos are cruel because of recent incidents that have happened creating the deaths and injuries of some animals. In the 2005 DreamWorks move, Madagascar, a group of zoo animals wanted to leave the zoo for a day to explore New York little did they know there one day escape turned into an adventure greater than they could have every imagine. While exploring New York they were accidentally shipped to the island of Madagascar. Though they were among other animals that look like them, the four friends found themselves totally out sync with the real world. Living in the zoo sheltered them from their ability to live in their natural habitat. Although zoos are educational, animals are held in captivity unable to live and thrive in their natural habitat. Zoo keepers, scientist and animal groups continue to debate the issue with zoos being either place of education and entertainment or unnecessary prisons. While some people argue that zoos play an important role in conservation and research, others counter that they do more harm than good. Zoos have been entertaining people with exotic animal collections since 1250 BC with Egyptian records describing different species of animals in captivity behind bars (Nationalgeographic. com). The Imperial Menagerie in Vienna, Austria was the first modern zoo established in 1752. There are thousands of zoos around the world today. Overtime, zoos have improved the environment for zoo animals from steel bar enclosures and cold cement cages to illusions mimicking the animals’ natural habitat with moats and ditches that separate the animals from people who visit the zoo. Zoos are going beyond keeping animals alive in captivity. They have become more involved in conserving wild animals, reintroducing endangered species, and restoring habitats (Nationalgeographic. com). So why do scientist and animal groups believe that zoos are far from entertaining and educational? While conditions have improved for zoos by creating a natural habitat for animals critics continue to argue that the spacing available is not enough. Animals like zebras, giraffes and gazelles were designed to run across miles of open terrain, not live out their lives in captivity. Despite a zoo’s best efforts, its animals often are deprived of privacy, confined to inadequate spaces and unable to engage in natural hunting and mating activities. Forced to live in man-made constructs, many animals began to display obsessive, repetitive behaviors (Fact Sheet on Zoos). David Hancocks, a zoo consultant and former zoo director, describes the natural-looking zoo inhabit as mere illusions, arguing that they’re not much of an improvement in terms of space (www. time. com). Many captive animals exhibit signs of severe distress: People have witnessed elephants bobbing their heads, bears pacing back and forth and wild cats obsessively grooming themselves (www. time. com). This display of behavior has caused some animals to act out either among themselves or humans. SeaWorld trainer Dawn Brancheau was killed on February 24, 2010 after being attacked by the killer whale â€Å"Tilikum† at Shamu Stadium in Orlando, Florida during a live performance. The whale dragged her underwater, toying with her until her death. Brancheau was described as one of the best in her profession. So what went wrong? Until behavior records are closely examined as to what led the whale to kill the trainer the question remains (www. time. com). In December 2007, â€Å"Tatiana, a 4-year-old Siberian tiger, escaped from its enclosure at the San Francisco Zoo and killed one teen and injured two others on Christmas afternoon† (Chua-Eoan). There have been many articles about zoos keepers neglecting animals and displaying other acts of mistreatment. The most recent article comes from a zoo director being charged with animal cruelty. Meghan Mogensen, 27 year old zoo director allegedly drowned a wounded wallaby in a bucket of water after suffering from an eye injury in his pen at the zoo (Daily News). In conclusion, although zoos have created natural-looking environments for animals, in my opinion, I believe it is cruel to house animals in captivity. The incidents mentioned above is proof to why animals need to be able to hunt and roam in the wild which cannot be created by a zoo. There is no reason why innocent lives are continually lost for the sake of research, education, or entrainment. So what is your opinion on zoos?

Memoir Research Paper Example | Topics and Well Written Essays - 750 words

Memoir - Research Paper Example Life did not exactly go as I planned it, but deep inside of me I believed that the perfect guy was out there for me. I looked after my daughter all by myself for a few more years. Times were tough, but I always had my daughter to look after. Her beautiful smile was like a sign telling me that I should not give up. Then back in 2011 I met a man who seemed to be perfect in more ways than one. He came from an upstanding family and held a well-paying job. Because of a tough time financially that I was in, I quickly fell for him because I saw him as a means to help me and my daughter live a better life. During the courting stage, which only lasted a few short months, I felt like a princess. My then-boyfriend would randomly turn up at my work with flowers and chocolates, and many of my workmates commented how lovely we were together. I tended to agree, but I did not see it coming when he proposed to me just a few short weeks later. Although I was naturally a cautious person, I felt a sense of joy that I had finally found someone who I could grow old with. My dream was live side-by-side with my husband until we were both very old. Unfortunately, things took a turn for the worse not long after we were married. The day of the wedding provided lots of sunshine, with many flowers marking the occasion in a way that I could only have dreamed of. I was a little nervous, as every young woman should be, but I could not say that I was totally in love at that time. It seemed like that was just the next step to take. My daughter was growing up, and I did not want to have to raise her alone. It was my utmost desire to have a loving partner to be with, not so much for myself but for the sake of my daughter too. For the first few months of my marriage not a lot seemed to change. My husband had received a promotion at work, so he was doing longer hours than before. Because my daughter had just started going to school, I had many more responsibilities on my plate. It would have been n ice to get some help from my new husband, but he did not seem to care about my situation. Whenever he would come home from work he always seemed to be in an agitated state. I knew that his work gave him a lot of stress, but this was no reason to take it out on me. I had never seen my husband get violent when we were still dating, so this was a new experience for me. The alarm bells should have been ringing for me back then, but I was still holding onto my dream of living happily ever after with my prince charming. After more than a year of marriage, I was beginning to see less and less of my husband. His job required him to travel frequently, so he was not around the house on a daily basis. Whenever he was home, he seemed to be a different person than the one I first married. I carried on for a few more months before I could take it no longer. In January of 2013, I asked my husband to move out as I wanted a divorce. Surprisingly he was not too upset with this request, and he complie d with it almost immediately. I wanted to move on from him as soon as possible, so we got a quick divorce through the help of an experienced lawyer. Although I am now a divorced woman, I still have hope that my true prince charming is out there for me. Times have been tough lately, but I always wish for a better future. Right now

Behavioural Aspects of Budgeting Essay Example | Topics and Well Written Essays - 2500 words

Behavioural Aspects of Budgeting - Essay Example However, before anything else, it is a good idea to understand something about the chosen company. The Southeast Asia (S.E.A.) Olympus Marketing Incorporated is one of the affiliates of S.E.A. Olympus Group of Companies, which was founded in the Philippines in 1983. The other affiliates are SPARKO, distributor of imported surface coatings and SCADE Industrial Corporation, a manufacturing plant of stainless water tanks such as storage water tanks and hydro pneumatic pressure tanks. The S.E.A. Olympus Marketing Incorporated is both a trading and manufacturing company which operates nationwide in the Philippines. It has branches in the three major islands of the Philippines. The S.E.A. Olympus Marketing Incorporated is responsible for the distribution of products produced by other affiliates. Originally, the company was a distributor of composite materials such as resin and fiber glass to the fishing and fashion industries. Today, the S.E.A. Olympus Marketing Incorporated is having a link with its main suppliers in Singapore, Taiwan and China. This year, it is planning to expand in the entire country and later in the Southeast regions in Asia. As of the moment, it has sub-business units (SBU) in the major cities in the Philippines as part of its strategic positioning. This year, its goal is to expand, but part of it is to carefully manage its finances. At the national level, the S.E.A. Olympus Incorporated might appear to have a very complicated organizational working structure of working departments. For the purpose of looking at the micro level of the organization’s activity, this paper examines the working business units in the country. S.E.A. Olympus Marketing Incorporated is composed of sub-business units working together for one goal. Each of this sub-business unit is composed of general support group and frontline group. The general support group is composed of the Accounting

The Circular Flow Model Research Paper Example | Topics and Well Written Essays - 750 words

The Circular Flow Model - Research Paper Example The role of the household and the private firms differ based on the type of market. The factor market involves buying and selling production factors. The factors of production depend on the market since it decides the disbursement of the income. Each of the components is related to the other component of the circular flow model. The product market mainly deals with the process of buying and selling of the goods and commodities. The households are the major buyers of the product market and this improves the flow of goods and the exchange of money and goods. This, in turn, improves the interaction among the firms, the market, and the households.The interaction between these components is strengthened by the role played by the government and the financial institutions. The government has a direct communication and relationship with the firms and the households. Among the various roles played by the government in the circular flow model, the major operations include tax collection, resource allocation, and supply of goods and services. The first and foremost process is the tax collection. The firms and the households are intended to pay a certain amount to the government. This amount is known as the tax and this is calculated based on their income and the expenditure. The tax forms the major portion of the government’s revenue with which the government manages the payments to the households and firms. The government, in turn, provides the goods and services to the households and firms. This is a two-way process in which the necessary monetary help is rendered by the government. Another important task of the government is to provide the local and state governments with the required resources. The local, state and the federal government depend on the government to accomplish their tasks. The role played by the rest of the world in the market is also equally important. Though the government forms an integral part of the circular flow model, the remaining part relies on other factors. The market situation and condition also decides the flow of money and goods and services.

Case study 5 Example | Topics and Well Written Essays - 750 words

5 - Case Study Example The natural environment offers luxury, a sense of rejuvenation as well as romance and intimacy that comes with hotels. The tropical gardens and spas which also used the natural environment in the treatment by use of natural herbs and spices as well as the interior designing with the same natural environment theme attracted a wide number of customers from the old to the young generation. This is in addition to the prices that are not as exorbitant as is the case with luxurious hotels. What this unique branding strategy has done is to ensure that the Banyan Tree hotel chains are relaxing and hence attract many corporate people who want pure and total relaxation in areas away from limelight but which also present a sense of security and what better places than secluded areas with a heavy hint of the nature which is relaxing. This strategy which has been maintained in all their hotel chains has contributed to the sustainability of the brand as regular high clients are maintained and they attract new customers regularly as well. 2. The Banyan Tree has experienced many crisis events and has been able to continue on a path of growth and expansion. Based on its past experiences, what key elements would you include in a plan for crisis prevention and management plan for Banyan Tree and describe why proper planning is important in today’s global environment? The hotel chain has experienced a chain of crisis such as depression in the hotel business, tsunami, stiff competition, high expenses, restrictions by some countries on importations of food and other goods among others. These crisis demands different specific elements to prevent as well as manage them. When it comes to depression in the hotel industry, nothing much can be done in this area and the only way the brand can prevent itself from going under is to have established a regular customer base where even if the hotel fails to attract new customers, it is dependent on its

ARNP Project Last Wk Essay Example | Topics and Well Written Essays - 250 words

ARNP Project Last Wk - Essay Example From the diagram, it would be noted that for ARNP to effectively market its services to Gen Y, it first has to review its goals and plans for the organization at large and the Gen Y to be specific. After this, the need to undertake external analysis on the Gen Y segment to come to terms with major demographic variables that pertains to the people. After this, an internal analysis will be needed to be sure if the organization has adequately put its house in ready to accommodate new customers that will be coming in. the internal analysis is often translated by a SWOT assessment, based on which strategies and objectives for the Gen Y group will be developed. The final stage will require the development and implementation of an action plan. Because ARNP is in the health sector, its action plan must focus on how the organization can present differentiated services to the Gen Y so that members within the Gen Y population would choose ARNP over other competitors for the mere fact that ARNP has different services that the others cannot

Sports Tourism and Thanatourism Essay Example | Topics and Well Written Essays - 1000 words

Sports Tourism and Thanatourism - Essay Example Those go against the society norms are considered outcasts. The rules laid by the society are most often universally accepted and believed to be correct. People believe that sharing morals and beliefs contribute significantly in making their making the society more stable. The moral guidelines are normally set by the dominant group within the community. Industrialization and emergence of urban centers have posed a great threat in maintenance of the society beliefs and morals. This has been brought about by the emergence of capitalism. The minor groups felt short changed and became a little rebellious. This theory was developed by Karl Marx who stated that the emergence of social classes such the capitalist, the working class and the labourers changed the political and religious structure of the society. The capitalists formed a new form of political structure abandoning the older form lay out during the era communism. Different forms of governance emerged in the third world countries . These forms of governments have turned out be large sources of tourists’ attraction sites in the developing countries. People travel to view the existing evidence of these forms of governance. Some communities in the developing countries still maintain their traditional forms of governance which have attracted masses to these areas who seek to learn more about the people in the areas and their ways of life. People have visited these areas with different motives; some have to gone to do research work while others have gone just for the adventure. Swaziland in the continent of Africa is one such country which still maintains the traditional form government. This country is governed by a king who then appoints the officials of the government who assist with the duties. Swaziland has been a great source of tourist attractions for people from all corners of the world. The country also its culture where the king had the powers to marry he wanted from the community and could marry as many women as he wished. There are also countries from Europe which still retain their traditional systems of governance. This is visible in the cases of Britain and Spain which are still governed by the system of monarchy. This has attracted masses to these countries who seek learn more about these systems. Sport tourism is a form of tourism whereby people visit various parts of the world to study more about the various forms of traditional sports associated with different parts of the world. Every type of sport is generally believed to trace its roots from a particular region of the world. The coastal region of East African countries is known for the sport of donkey and camel riding. This sport was started by the Arabs who lived in those regions during the colonial times. This form of sport has been a great of tourist attraction for these areas especially from Western countries. The governments in these countries have puts in measures to ensure maintenance of these cultural pr actices as they have to be credible sources of revenue. The various parts of the world characterized by mountainous landscape are known for the sport of mountain climbing. The sport also attracts masses to these regions, some for fun other for academic purposes. The traditional Roman empires in Italy are well known for their traditional game of gladiator wars. This was great source of tourist attraction from ancient times. People travelled across the world to witness the fight of the gladiators who were believed to be the strongest men living.

Evaluation of TV show or movie Essay Example | Topics and Well Written Essays - 1000 words

Evaluation of TV show or movie - Essay Example But as the new episodes are aired, the personalities which we have assigned to each characters seems to be invalid when different mishaps at the firm arisesand the characters are on an emotional roller coaster ride, revealing their true selves to the audience. Although on the surface, the serial outlines the show having uncaring and unemotional characters but involvement of one young and sympathetic associate attorney have them questioning their ways, bringing out their uncertainty and feelings and evoking their allegiance which makes all the ladies in the audience gush out â€Å"Oh my God, Harvey is such a darling!†. Hence, Suits depicts faithfulness, trust and loyalty as a medium to achieve a feat and not only competence. Played by a skilled actor Gabriel Macht, Harvey Specter is a self-centered and unemotional man whose main concern is winning for which he can do anything, but as we approach season two we see that to keep his associate, Mike Ross - who does not clear the eligibility of the job, in the firm he goes to great length by threatening to leave his job if the kid got fired, which illustrated the care he had for his associate. Moreover, in the mid of the same seasonin a critical situation where Harvey is to be disbarred on the accusation by his enemy for burying evidences, he teams up with the firm’s former managing director Daniel Hardman (who again gets involved in the firm after his wife died), whom he regard as an enemy, rather than voting for Jessica’s decision of going to a trial because that would jeopardize everyone in the firm, showing his loyalty and commitment to the organization. Similarly, in the same manner it is revealed in the upcoming season that being in compa ny of his associate; Harvey is starting to value those things, which initially were nuisance to him. Moving to the female leading character, Jessica Pearson is a hard woman who will go to any length to keep her surname on the wall of the firm

Critical discussion of paper Essay Example | Topics and Well Written Essays - 2750 words

Critical discussion of paper - Essay Example rmly available legitimate professional identity in massage therapy, efforts to desexualize the profession only serve to promote heteronormativity, discrimination and sexual harassment. In this context, desexualization is in reference to efforts aimed at removing gender and sexual qualities and characteristics of men and women at work. However, it must also be noted that at the workplace, sexuality takes on multiple forms with multiple meanings and consequences. For example, markers such as gender, education and training levels, sexuality, class and race will have different implications of sexuality and affect workers and work differently. Sullivan (2014, p. 360) has given her position on desexualization and its consequences in massage therapy. This paper will critically discuss her arguments and give the writer’s own view on the issue of sexuality at the workplace. This will be done with the consideration that although many organizations have attempted to monitor and control t heir workers’ sexual behavior, workers have also been known to show resistance to the control and tried negotiating the constraints. It cannot be denied that so long as men and women work together, sexual feelings and relations at the workplace will always exist (Erickson 2007, p. 79). However, this is not to mean that when they enjoy sexualized interactions, the possibility of damaging outcomes is eliminated. More specifically, massage therapists need to have legitimate professional identities since female and male therapists manage their marginalized identities differently. However, the efforts to desexualize the workplace and afford massage therapists a legitimate identity maintain heteronormativity, discrimination and sexual harassment (Sullivan 2014, p. 348). Sullivan (2014, p. 348) also correctly points out that organizational sexuality predominantly stem from organizational bureaucracy and feminist communications that support its eradication openly. This opinion is true because the

Galileo Galilei Essay Example for Free

Galileo Galilei Essay Galileo Galilei is an Italian astronomer, physicist, philosopher, and mathematician. He ranks with Archimedes, Newton, and Einstein as one of the greatest scientists of all time. His discoveries, made with the crudest of equipment, were brilliant examples of scientific deduction. Galileo’s studies of natural laws laid the groundwork for the experimental scientists who followed him. Galileo was born at Pisa, the son of a musician who planned a medical career for him. He began studying medicine at the University of Pisa. According to legend, Galileo made his first major discovery at this time. He is said to have used his pulse to time the swinging of a suspended lamp in a cathedral; he found that, no matter how far the lamp swung, the timing has always the same (Drake, 2002). In later life Galileo established the fact that a free-swinging object, or pendulum, moves in uniform time intervals. Pendulum clocks are a common application of this principle. Thesis Statement: This paper scrutinizes the life and contributions of Galileo Galilei. II. Discussion Galileo constructed the first telescope used for astronomical observations; the observations he made supported Copernicus’ theory that the sun is the center of the solar system. In physics, Galileo discovered the principles of motion followed by swinging pendulums, falling bodies, and flying projectiles. Galileo used his heartbeat to time the period of a pendulum. He realized that a pendulum could be used as a standard of time for a clock (Rose 2004). Pendulum clocks are still sold today, more than three hundred years after their invention. Moreover, changing from the study of medicine to that mathematics and natural science, Galileo conducted experiments on gravity that brought him to public attention. In 1589, he became a lecturer on mathematics at the University of Pisa, and began his studies of falling bodies. According to legend, as mentioned earlier, he dropped objects from the Leaning Tower of Pisa to prove his theory that bodies fall at the same speed and with the same acceleration regardless of their weight and size. He also demonstrated that projectiles follow a parabolic path. These discoveries were contrary to the teachings of the ancient Greek scientist and philosopher Aristotle, many of whose ideas had for centuries been accepted without question. Galileo aroused such opposition that in 1951 he was forced to resign from the university (Rose 2004). The next year Galileo obtained a professorship in mathematics at the University of Padua, where he remained for 18 years. This was a period of successful research, acclaim, and prosperity for Galileo. In 1609, Galileo received news of the invention, in Flanders, of a device that made a distant objects appear larger. He immediately set out to build such a device for himself. The final result was a 32-power refracting telescope, with which he made series of major discoveries (Poupard 2005). He found by observation that the moon shone only from reflected light; that the Milky Way was formed of a multitude of stars; and that the planet Jupiter was circled by several moons. His discoveries caused great excitement among astronomers; he was besieged with orders for telescopes. In 1610, Galileo left Padua for Florence to become official mathematician and philosopher to Grand Duke Cosimo II de’ Medici. By the end of the year his telescopic discoveries included the rings of Saturn, the phases of Venus, and sun spots. His observations clearly confirmed the theory of the Polish astronomer Copernicus that the earth and planets revolved around the sun. The church, however, had accepted as conforming the Bible the earlier idea of the planets and sun revolving around the stationary earth. When Galileo visited Rome in 1611 he was given a welcome by Church officials befitting one of the greatest astronomers of all time, as he was then acknowledged to be. This gave him the courage to announce his support of the Copernican theory of the solar system. Controversy flared. Although warned by the Church to avoid religious interpretation of his theory, Galileo attempted to prove it by quoting the Bible. He was told by the Church in 1616 to abandon the Copernican theory because it contradicted the Bible. In 1632, however, he published Dialogue on the Two Chief Systems of the World, in which he revived his argument in favor of the Copernican system. Galileo was then summoned to appear before the Inquisition and forced to renounce the view that the earth moves around the sun (Poupard, 2005). Although sentenced to imprisonment, he was permitted to retire to his home, where he continued his studies. III. Conclusion As a conclusion, Galileo Galilei made great contributions to our society through his invention and discoveries. His works are highly acclaimed and made significant impact in the fields of mathematics, physics, astronomy, and in sciences. Reference: Drake, Stillman (2003). Cause, Experiment, and Science: a Galilean Dialogue (University of Chicago) Poupard, Paul (2005. Galileo at work: Toward a Resolution of 350 Years of Debate, 1633-1983 (Duquesne University). Rose, Sidney (2004). Galileo and the Magic Numbers (Little, Brown).

E Business Integration Systems Of Alibaba

E Business Integration Systems Of Alibaba Alibaba.com is commonly quoted among the leading 5 websites in the world. Other 5 websites which are competing in the same race are Amazon, Yahoo, eBay as well as AOL, with the help of domestic as well as international media. Hence, in other words, www.alibaba.com is a top rated business-to-business (B2B) as well as business-to-consumer (B2C) website. The e-business integration system of this website, in general, needs such a tactic, which has a touching appeal in order to produce prompt action. Hence, principally for an expensive products or assistance, this website is required to offer superior depth of information to the customers (both buyers as well as suppliers) in order to assist them in their assessment of this business. This website is useful for both buyers as well as sellers. Hence, one can buy as well as sell products also. This website is basically an English-language website as English is the only language which can be understood by whole world. So, there is no geographical challenge for this website to seek attention of customers. It primarily serves small as well as Medium-Sized Enterprises or in short SME, in the worldwide trade community, and hence, around 1 million users have registered themselves to this site from more than 200 countries as well as territories. Over 300,000 visitors go through this site every s ingle day, among which maximum users are global buyers as well as importers who are looking for trading with traders in China as well as other foremost manufacturing nations all over the world. Hence, the primary customers for this website are Suppliers, Exporters, Manufacturers as well as Importers. Problem Statement As www.alibaba.com is a website on a broader perspective, millions and trillions of customers go through it and trade accordingly. Now, the main problems while designing this website which needs to be solved are following: The website must be user friendly, so that it should not be problem for a buyer or a seller to navigate the site and work accordingly. Not everyone is well versed with internet technology; hence, its really important to make a comfortable website with not very complicated language. but, on the same hand, the website should be attractive enough to appeal visitors to go through it. Secondly, its a normal tendency that customers usually like to inspect the merchandise before purchase; hence, they can assume that they are at advanced threat of fraud as they are not able to inspect the product and services physically. There is one more risk of making purchase with the help of stolen credit cards or any other counterfeit refutation of the online purchase. Hence, this website needs to be more reliable and secured from customers perspective. Third problem area is that Secure Sockets Layer (SSL) encryption is a must to be used for secured transaction otherwise not a single buyer as well as supplier will want to use their credit card for this purpose. SSL is a technique which usually solves the difficulty of credit cards which, many times, got disconnected in delivery between the customer and the business. A lot of hackers are there to hack the transaction in between; hence, SSL should be compulsorily used in order to avoid Identity theft. Thus, computer security is really a major concern, now days, for both merchants as well as e-commerce service providers, who install countermeasures like, firewalls as well as anti-virus software, which is essential for protecting the network. Phishing is one more danger, where customers are fooled by thinking that they are trading with retailer of good reputation, while, they are actually manipulated to feed confidential information to such a system which is controlled by malicious parties. Hence, website needs to be secured enough to avoid the circumstances of Phishing. One more problem area is privacy. No one wants to share their personal and confidential information with third party or over unsecured network because of risk; hence, registration must be very confidential and secured. Even, a lot of consumers do not like spam and telemarketing also, which can lead to providing contact data to any online merchant. Objective This research intend to develop as well as design a website with inbuilt e-commerce techniques, such as, B-2-C (Business-to-Consumers) as well as B-2-B (Business-to-Business) features meant for efficient marketing approaches. Moreover, there are few more specific objectives while designing this site, as well. First is to build up such a system which must permit a process of monitoring in order to maintain database interactivity. Second objective is to create such a data-driven application where the contents of the web can be reorganized dynamically. Furthermore, last but not the least objective is to provide as well as improve all the product information and allocation for Alibaba.com. Summary Alibaba.com is one of the global leaders in the world of e-commerce for small scale business organizations as well as flagship corporations of Alibaba Group. This website offers internet as well as Web-related services to customers all over the world. The services provided by this website are selling different products to its customers. As this website is designed on the principle of Business to Business (B2B) and Business to Customer (B2C), both, buyers as well as suppliers are its customers. Based on the experience along with expertise in both business-to-consumer and business-to-business sales, this business organization believe that it can offer a unique as well as superior service to its customers across the whole world, in comparison to what is currently available. The development of this project is based on the phases of System development Life Cycle. All the problem areas have been identified and hence, a user-friendly website has been created. These phases of development will emphasize most of the aspects of this system and the business. Planning Planning is something which is very important for any organization to do as it will help in organizing things in a planned manner. We can be successful in what we are doing if proper planning is done. We need to understand the purpose of planning the things. This will help in going in the right path. There are many important things which have to be taken care when planning for a task. Planning a website is again the most important thing as it is used by the users of the organization. This is something which has to be taken care seriously. Proper planning will lead to the success of the company. It is always advisable to design a website with the help of experienced people. There are two main steps in planning for a task. Project intention: This is something which helps in understanding the importance of the project. The value of the project should be known properly. Our final intention of creating a website is to increase the revenue of the company. Website should be planned in such a way that it is user friendly. Users should be able to use the website and should get the required information from it. Website planning is an important task and should be taken seriously. Details about the company should be included. Search options should be very friendly. This will help in navigating properly across the site. We should design the website in such a way that customer can get all the information that they are looking out for. We should look into minimizing the work and should think of saving money. Website should be designed in such a way that customers are visited quite often and can be impressed with the websites information. This will increase the number of users and also helps in increasing the revenu e of the company. Project management: Project management is very important as it will help in understanding the requirements. We should be very careful when designing the website. We should a proper planning of how to create the website. Care should be taken that the size of the website should be enough to get into it as it may slow down which will in turn increase customers frustration. Designed website should be virus free which will increase customers visit and also will ensure that the website is safe enough to use. There are many other things which also have to be taken care and are the color, design and the font size. Color used to design the website should be light and should not involve many colors. On the other side we should also make it look attractive. Font size should be normal so that we can easily follow. We should try to create something different on the website which will attract customers and can increase our revenue. Competition is very high in this modern generation. So we should m ake the difference to tolerate our competitors. We should ensure that the language is English as most of the customers across the globe can access the website. In this way a planned website can be created successfully with all the latest features. Analysis, including descriptions of the requirements or projected features of the Web site by highlighting integration issues The analysis phase describes all the possible necessities of this website in order to develop it. Requirements are basically the collection of functionalities as well as constraints which the end-user must expect from the site and as alibaba.com has both buyers and suppliers as the customer, it really need a well designed integration of selling and busying over the secured mode. These requirements are collected from the customer by means of discussion. It is really very important to take customers suggestion as end of the day our goal is to satisfy our customers. We should be able to analyze what is the problem, where are we lagging behind, what are the improvements to be made, etc. In this way, many things can be sorted. Analyzing the current situation and working accordingly will help in overcoming the barriers. We should be capable to analyze the situation. These requirements are examined in order to check the validity as well as the possibility of incorporating them in the system which is to be developed. At last, a document providing requirement specification is developed that will serve the intention of guiding principle for the forthcoming phases of model. This website has been designed on the basis of waterfall model under the processes of System Development Life Cycle. The requirement specifications which are included for the purpose of development of website are: proficiency in copy writing, conventional graphics, high-resolution images, consultation regarding website architecture, reasonable web hosting along with the service of active 24X7 customer supports for the domains, domain registration, hosting as well as other services. This site also requires various development services including ordinary B2C functionalities, such as e-commerce solutions as well as video integration. More features like online catalogs, integrated convincing client demonstrational videos or testimonial videos, and many others, can appeal visitors to view and trade through this website. Local Search as well as Ranking Services may also assist in dominating the presence of local market. This site will also offer various other services like pay-per click services in support of Google Adwords, MSN advertisement Center and Yahoo Search promotion, consulting advertising over the internet, in addition to entire program management in order to get the majority for the budget. Diagram1: Project Management technique While every project has different set of requirements as well as challenges as per the project specification, there are several milestones and considerations, which are common in every project. In broader perspective, a 5 stage strategy is developed. These phases comprise of all the necessary phases of a Software Development Life Cycle or in short, called SDLC model. Requirement Analysis: Before start functioning on the project, an in-depth study of users requirements is needed to make the base or foundation of the website. Hence, this will assist in suggesting one of the best clarifications suiting the current requirements. Design: next phase is design phase which basically starts as soon as the project kicks-off. This phase describes the designs for the front-end along with robust and scalable application structure which includes the database design. This phase is one of the critical phases in the project since; entire application is going to be formed based on this framework. Development: As soon as the design is confirmed, reviewed as well as approved in the design phase, now the next stage is the development stage where application development starts utilizing the suitable programming languages based on the requirement of project. Various type of testing is done in this phase, such as unit testing, system testing as well as integration testing at various milestones of this B2C and B2B website development project in order to make sure an error free delivery to the end user. Devotion to various programming in addition to testing standards is stringently followed to make sure the quality of the code and performance. Implementation Support: Subsequent to the development phase where various coding and testing is completed, the next stage is the implementation and support stage. Here, the recently developed application is installed in the real server environment to check whether it is working as per the strategy or not. Hence, now, the application goes live. In this stage, support is also provided in order to keep the application forever on the go. Maintenance Promotion: The last stage is maintenance and promotion. As soon as any application goes alive, updates are necessary. It helps the application to get restructured as per the need of latest environment. Hence, any and all of these updates are accomplished as a component of maintenance work. Various marketing campaigns over the internet are also done in order to enhance the visibility of the business over the internet. Project initiation, management and control scenarios, including overall planning and role assignment to each member To initiate a project of alibaba.com, its really required to move on with several careful planning along with projecting. Initially, this business can reduce the cost; however, it will improve the situation, later on. Following are the five most important control scenarios, which this website has taken in consideration while designing it. First feature or scenario is its reliable hosting which comprises of more than 99.99% uptime. Second feature is its user-friendly appearance as well as feel. This appealing appearance is brought with the help of various professional designs or softwares having template storefront. Third attractive scenario is a gateway for secure payment, incorporated with the feature of shopping cart. Payment transaction is mandatory to be secured and encrypted; otherwise, no user will try this site. Fourth scenario of this website is to generate a merchant account. This account will help in accepting multiple mode of payment as different users can use different mode of payment in order to trade. Fifth most important feature is to store the contact information of the customer in order to smooth the progress of customer service as well as privacy policy. Locating a Niche Market in the world of Online Retail A lot of entrepreneurs, in todays time, already have a thought of what they want and are capable of selling over the internet. On the other hand, few of the entrepreneurs still do not know what to sell, however, are familiar with the opportunity and hence, are involved in the planning of initializing a retail business based on e-commerce. The preliminary phase of business planning is basically an opportunity in order to investigate numerous markets in addition to making sensible and realistic decision on which products or else, services are offering the maximum earning potential. A niche is really important while planning for a online retail as if you dont know what to sell and how to sell, then its not possible to sell products and services properly and run business. Hence, its really important to think about all the expenses linked with the product, together with its storage, import taxes, shipping or packaging, in order to obtain a practical projection of the expenditure of selling it. Projecting Sales, Costs and Profits in B2C E-Commerce Business Planning Financial projections play a very important role on the planning for business. However, this is also true that it is really impossible to enlighten at the planning phase how well the business will be going to perform. Still, market as well as competition research work as a support and permit entrepreneurs to formulate educated guesses that include various tools like, graphs or charts in this phase of business planning. Diagram 2: Detail Project Analysis with the help of graphs and charts This course of action is really very important. As, in todays world, B2C e-commerce companies like www.alibaba.com launch themselves very quickly over the internet, hence proper research and plan acts are really important to be performed as they work as an authenticity check. A lot of time it happens that a idea which seems one of the best idea from the theory perspective, does not make logic in the live, real environment, hence, its best to have few alternatives so that one can move on to the subsequent possible product. This alternative is basically sinking money into a failed business. Its a ray of hope to a dead business. Design Detailed feature of www.alibaba.com Design phase is the subsequent phase after the analysis phase in the system development life cycle model. Unlike analysis phase, where what needs to be done is decided, this phase implements the strategies of analysis phase and design the frame work of the website as shown below: Diagram 3: Screenshot of www.alibaba.com Diagram 4: Screen shot of www.alibaba.com The website of www.alibaba.com is very user friendly. As this site has the features of both B2B (Business-to Business) as well as B2C (Business to Consumer), buyers and sellers, both are its customers. One can buy various products and on the same time one can sell various products from here. Below are some key features of this website as per the SDLC approach: This site has a Buy feature. This tab is needed to be used when the user is planning to buy various products. This tab comprise of all the details which are needed while purchasing: newly added products (detail of fresh products), how to buy, safety and security center and last but not the least is the post buying leads. Second feature is the sell feature. This tab is used by the end user when its time to sell products. Hence, this tab is mainly used by suppliers who supply products. This tab comprises of all the details while selling products, such as, newly added buying leads, how to sell and display new products. Third key feature is the community tab. This tab is basically a support tab in order to help both buyers and sellers while dealing with their trade. It comprises of :Ask it, where one can ask any question regarding this site and the answer will be provided to them as soon as possible, forums, price watch which gives an idea on the prices of different products and trade shows. Fourth feature is the registration feature. As this website deals with genuine trade, fake peoples are not allowed to enter here. Thus, a proper registration is done here before buyers and sellers move inside to trade. This consists of a proper unique login id and password, which help in maintaining the secured environment. Fifth key feature is the search tab. This tab is also very different unlike other search engines. Here, various products can be searched out. Moreover, suppliers as well as buyers can search for different products for selling and buying purpose, separately. Searching can be done as per the geographical location also. The next key feature of www.alibaba.com is the ask it section. Here, both buyers and suppliers can ask any type of query related to dealing with this website. For example, a customer can ask a question like should he has to make payment before the delivery or after delivery, etc. this site consist of three sub features which means question can be related to trade, safe trading as well as finding different suppliers. Next feature is the price watch tab. This gives an idea of updates in the value of different currency, different product prices, etc. hence, while trading, customers do not have to go through other websites to check all this and they can get the updated information from here, only. Next feature is the success stories tab. This feature helps in providing success stories of this website. Its just a strategy to promote this website as customers definitely want to be aware of this, when they are trading here. Hence, they need not check various news sites in order to get the latest report. Each and every success story related to www.alibaba.com is available here. One more unique feature of this website is to provide a detail of products which are highly eye-catching. This tab is known as featured products. At present, which product is leading the market, can be known from here. This gives the customer an idea to go through them and buy as per their requirement. This feature is very similar to todays special in restaurants. Next feature is the advertisement section. This section advertises one of the best products of this e-commerce site. Last but not the least feature is the section from where one can easily surf all the details about the website, from company information, partners, to buying, selling, safety and support and other services as well as tools. Detailed description of features and functions of www.alibaba.com Alibaba.com is basically based on quite a few requirement frameworks that include strategic advertising branding, consultation for web designing, creation of professional contents, robust features of ecommerce, management in addition to administration of site, managed services, systems integration, as well as hosting. Below are the details of all the features as well as functions, which have been the part of the alibaba.com. Custom Site Design This feature include customized or traditional designed banner, navigation buttons or links, logo, site layout as well as color scheme as per the choice of the customer for the website. It basically works as per the customers need, requirement as well as choice. Second customized design is that the home page of www.alibaba.com must have various links, such as, view account, buyers and suppliers account login, , checkout page, shopping cart in addition to site map Management of various products Customized products are making entry and hence, get managed with the help of built-in merchant tools This website includes pages with unlimited number of grouping, sub-categories as well as detailed information related to products. Products are assigned to multiple different categories as well as sub-categories One more function of this website is to upload products in bulk or product feeding which means importing product details from other websites or databases by the help of files of XML data feed. Internal products can be searched with the help of various keyword related to products along with search query archiving. Technique for dynamic imaging is used which helps in enlarging image view, zooming image as well as multiple views of the image from front, side and back in order to provide most favorable user experience. Selection of Color swatch is done which allow end users to select from a variety of available colors. Notification for Out-of-stock is provided. This basically produce an out-of-stock notice on that page where the product detail is mentioned along with an anticipated in-stock date One more feature of this site is such that it can mark products as Unavailable. This means, products which have been removed from the catalog, although not from the database, are marked as, not available. Playback of video is also available to give attractive look to end-user. Videos related to any product can be uploaded on the site and played on the page of detailed product. Order Management Order editing can be done here, which means all the components of order can be edited. Searching for Order can be done which includes searching orders by the name of customer, corporation name, date, state, and order ID as well as order status. This business works on the principle of partial as well as back-order shipment which means shipping of in-stock items are done first and items which are out-of-stock are shipped later on. Order history is available which helps registered end users to view a catalog of formerly placed orders in addition to transferring selected orders to the online basket, known as shopping cart. Tracking of order status can also be done which means registered users are able to keep a eye on the condition of current orders as well as partially shipped orders. Shopping Cart Shopping cart is basically an online basket. Hence, a normal shopping cart or a drop-down is really needed and hence, designed. The customer can select among any of these two which appeared on the page where product detail is given in order to transfer the product to a shopping cart. The feature of this function is such that it can sum up all the items automatically inside the cart. Editing of shopping cart can also be done like consumers can delete items as well as update product items as per their requirement. Checkout Processing of instantaneous credit card permit order payment by majority of the credit card. Payment processing is done at the point of sale or for the duration of order fulfillment Order notification consumer get order confirmation along with order tracking number as well as shipping confirmation as soon as the order ships. Security SSL is used which means secured encrypted transport of order as well as credit card information is done. Secured HTTPS/SSL as well as password protected entry is done in order to enter to the admin section. Complete log-out capabilities is provided for site administrator as well as customer. Website is PCI compliant which means the servers are firewall protected. Numbers of credit card are no longer stored than necessary, susceptible data is encrypted in addition to restricted access. Audit logs are also created. Site Management Account management is done where site administrator has to login and revise the information related to customer account. Product management as well as order management is done. Pricing updates are provided which gives flexible interface for various price information related to all product items or for definite categories. Generation of sales reports for sales is done with the help of date, type of product, customer, location and order size, etc. Content management is done. Reviewing customer reviews, making those reviews on or off, are done here. User Engagement Customer account registration is done. Account information can be viewed. Customers can login to go through and update various and can check status of the order. Onsite blogging- end users can put their comment on various blog posts. Onsite product reviews can be done which means customers may rate as well as share their personal experiences regarding any product. Social media optimization in addition to integration provides link to social media sites such as Digg and Reddit, and on the other hand, two-way incorporation with different social networking sites such as Facebook as well as Twitter. Testing Diagram 5: Testing Testing is one of the important parts of designing and development of web based application for the reason that this application all the time works as a multi-user system along with limitations of bandwidth. Few of the common testing are integration testing, Scalability testing, Stress testing, resolution testing, load testing as well as cross-browser compatibility testing. Testing is a broader term which basically divided into two parts: automated testing and manual testing. Both of these testing can be performed without any failure. For instance, its really essential to test the speed of uploading of graphics, in order to calculate this loading time, as they plays a very important role in the appearance of any website. In todays time, there are a lot of testing tools available over the internet which assist testers to test the web applications. After complete of all the short step-by-step testing, a final testing is necessary. This testing will be done in a live environment. Hence, the basic policy is that as soon as the site is uploaded, there must be a complete testing. Various Inputs to the phase of testing A website, supporting documents, Requirement specifications, Technical specifications, along with Technical documents Various outputs of the phase of Testing Complete Website, Reports on testing, Error logs, recurrent interaction along with developers as well as designers Promotion This stage of system development life cycle is applicable only for websites. This phase consist of preparing Meta tags, steady analysis in addition to suggesting the URL to various search engines as well as directories. Its generally an ongoing process because the different strategies of search engine usually changes quite often. Hence, one of the ideal policies for submission will be to submit the website URLs once in every two months. Moreover, if the end user is willing, paid submissions as well as paid click can also be performed with extra cost. Various Inputs to the phase of promotion A website along with content, Mails from client notifying the competitors Few Output to the phase of promotion Site submission is done along with essential Meta tags. Maintenance and Updating All the e-commerce websites like www.alibaba.com basically require frequent updates in order to look fresh and adjust with any situation. Hence, a need for analysis is there so that application can be well maintained as well as all the phases of life cycle must get revised. Bug or error fixes are also done throughout the period of maintenance. As soon as the website is functional, ongoing promotion, content management and updating, technical maintenance, reports for website visit, mentoring as well as staff training are considered necessary on a normal basis depending on the intricacies of the website as well as the needs within the business organization. Various Inputs to Maintenance along with Updating Site or the application, Content as well as functions which are needed to be modernized, Reports for Re-Analysis Various Outputs to Maintenance along with Updating An Updated application, Various supporting documents developed to