The Ad Campaign By The Un Women Organization - 952 Words

The Ad campaign by the UN Women organisation began in March 2013 when two people, Memac Ogilvy Mather Dubai, who discovered widespread prevalence of sexism and discrimination against women, based on genuine searches on the search engine Google. The advertisements use four women from different cultures along with search results attached to their faces. Below each face there is a message by the UN in relation to the searches being depicted. To some extent most of the search results have been related to the cultural background of the person they have been attached to. The campaign became famous instantly as it brought up huge debates in the online communities along with highly reputable organisations covering it and giving their support to it. People even started to post their own searches based on the search terms as proof of the widespread racial and sexual discrimination against women. The creators have associated these advertisements to Google searches as a way of convincing people that these results have not been falsified and to prove to the viewers how women are being discriminated based on their gender and racial background. At first glance, it is clear to the viewer that these advertisements are using gender discrimination and stereotyping as a way of conveying their message against gender discrimination as four women have been placed into the advertisement with their mouths having been replaced by the google search bar and results. TheShow MoreRelatedGender Prejudices1361 Words   |  6 PagesPrejudices â€Å"Women need to..† is the first line featured in the new ad campaign for UN Women, an organization focusing on the gender equality and the empowerment of women. The ad features a woman with a Google search bar obscuring her mouth and autocomplete results for the incomplete phrase â€Å"women need to†¦Ã¢â‚¬  These include â€Å"women need to be put in their place†, â€Å"women need to know their place†, â€Å"women need to be controlled†, and â€Å"women need to be disciplined†. The small print of each ad also reads â€Å"ActualRead MoreUnilever And Proctor And Gamble1568 Words   |  7 Pagespartnerships with governments and NGOs would enhance efforts to increase sustainability and quality of life. Some of the most notable NGOs Unilever is partnered with include UNICEF, Save the Children, and Rainforest Alliance (Bartlett). These organizations were instrumental in developing strategies for Unilever’s Sustainable Living Plan. 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